Small Business Advisor Match

Small Business Valuation Calculator 2026: Estimate What Your Business Is Worth

Most financial planning decisions for business owners hinge on one number: what is your business worth? Estate plans need it. Retirement projections need it. Buy-sell agreements are only as good as the coverage that funds them. Yet most owners have never gotten a realistic estimate. This calculator uses SDE multiple data from over 9,500 actual small-business transactions to produce a planning-level range — adjusted for your industry, growth, and owner dependency.

When business value matters — even if you're not selling.
  • Estate planning: The OBBBA raised the federal estate/gift exemption to $15M per person ($30M married) — permanent as of 2025. But if your business is worth $5–20M, the math matters. Valuation discounts on LLC/FLP interests (15–35%) can be structured now while you're alive. See estate planning guide →
  • Retirement readiness: Many owners plan to sell the business to fund retirement. This calculator lets you stress-test whether that projected proceeds figure — combined with your retirement accounts — actually replaces your income at a 4% withdrawal rate. See retirement readiness calculator →
  • Buy-sell insurance funding: A buy-sell agreement funded with $2M of life insurance on a business worth $4M leaves your co-owner's estate holding $2M of nothing. Underfunding is the most common buy-sell failure. See buy-sell guide →
  • QSBS §1202 eligibility: C-corp owners can exclude up to $15M of gain from a business sale under IRC §1202 (post-OBBBA, July 2025). Eligibility requires the corporation's aggregate gross assets to be under $50M at the time stock was issued and immediately after. Knowing your current value helps track this threshold. See C-corp vs S-corp guide →

SDE vs. EBITDA: which multiple applies to your business?

Seller's Discretionary Earnings (SDE) is the right metric for businesses where one owner works full-time and total value is under ~$5M. SDE equals:

Net profit + Owner's W-2 salary or guaranteed payments + Owner's personal benefits run through the business + Depreciation and amortization + One-time or non-recurring expenses

SDE captures the total economic benefit available to a buyer who replaces the seller as the owner-operator. For a consulting business netting $200K where the owner pays herself $150K in W-2 salary, SDE is $350K — not $200K.

EBITDA multiples apply when the business is large enough to operate with a professional management team that doesn't depend on the owner's personal labor — typically when EBITDA exceeds $1M–$2M. At that scale, buyers underwrite the business without the owner, so the owner's salary is irrelevant to valuation. This calculator uses SDE multiples, which are appropriate for the $100K–$3M SDE range that covers most small-business owners.1

How SDE multiples work by industry

Across 9,500+ small-business transactions reported in 2025, the overall average SDE multiple was 2.5x — but industry variation runs from 1.5x to over 5.5x.2 The four factors that most explain why two similar-revenue businesses trade at dramatically different multiples:

Business typeTypical SDE multiple rangeNote
Professional services (consulting, accounting, law)2.5x – 4.5xClient portability risk is primary driver
Healthcare practice (dental, medical, veterinary)3.5x – 5.5xRegulatory moat + recurring patients
Technology / IT / MSP / SaaS3.0x – 5.0xHigher for SaaS with ARR contracts
Trade / construction / HVAC / plumbing2.0x – 3.5xSkilled labor dependency limits premium
Retail1.5x – 3.0xInventory, lease risk; location dependent
Restaurant / food service1.5x – 2.5xHighest failure rate; location-tied
E-commerce2.0x – 3.5xPlatform concentration risk (Amazon, Shopify)
Manufacturing / distribution / wholesale2.5x – 4.0xAsset base adds floor; customer concentration matters
Other service business2.0x – 3.5xBroad range; depends on skill transferability

Source: BizBuySell transaction database (9,500+ closed transactions, 2025); IBBA / M&A Source Market Pulse Q4 2025. SDE multiples reflect main-street and lower mid-market deals. Higher multiples may apply for businesses with exceptional growth, proprietary IP, or dominant local market position.

Business valuation estimator

Net profit + owner salary/distributions + owner personal benefits run through business + depreciation/amortization + one-time expenses

How to increase your business value before a sale or planning event

The adjustments in this calculator are not just mathematical — they are the specific factors that professional buyers and appraisers actually use. Each one is changeable with lead time:

Reduce owner dependency (highest-value lever)

The single fastest way to increase your business's SDE multiple is to become less essential to it. Document your processes. Build a second-level manager who can handle client relationships. Create systems that don't require you to be present. A consulting firm whose revenue survives the owner's 60-day absence trades at a materially higher multiple than one that would collapse without the founder on every call. This takes 2–4 years to credibly demonstrate and show in financials — which is why exit planning advisors say to start 5 years before you want to sell.

Grow and document recurring revenue

Convert project-based clients to retainer relationships. Add annual maintenance contracts. Move to monthly subscriptions where the service model supports it. Buyers pay 40–60% more for businesses with predictable, contracted revenue streams — because it reduces their forecasting risk and lender risk in a financed acquisition.

Three years of clean, consistent financials

A business sale requires two to three years of clean tax returns and financial statements. Buyers and their lenders will normalize your financials — but they need the underlying records to do it. If you've been running a lot of personal expenses through the business (car, travel, cell, meals beyond business use), your CPA or financial advisor will help you document what's genuinely add-back SDE vs. what looks like personal benefit but actually reduces business transferability.

Customer and revenue concentration

If one customer represents more than 20–25% of your revenue, most buyers will either discount the multiple or require an earnout tied to that customer's retention post-close. Diversifying your customer base before a planned sale or planning event directly increases your valuation range.

How a specialist helps. A fee-only financial advisor who works regularly with small-business owners will integrate your estimated business value into your full financial plan — retirement projection, estate plan, tax strategy, and insurance coverage — rather than treating the business as a separate silo. They can also help you understand when to engage a certified business appraiser (ABV, CVA) for a formal opinion versus when a planning-level estimate is sufficient for the decision at hand.

Related planning tools

Get matched with a small-business financial planning specialist

A fee-only advisor who works with small-business owners can integrate your business valuation estimate into your estate plan, retirement projection, and tax strategy — and connect you with a certified business appraiser when a formal opinion is needed.

Fee-only · No commissions · Free match · No obligation

  1. BizBuySell: SDE vs. EBITDA — What Business Buyers Should Use — explains the transition from SDE to EBITDA multiples at the ~$1M–$2M EBITDA threshold, with context on when each metric applies.
  2. Sundance Financial: SDE Multiples by Industry 2026 — industry-level SDE multiple ranges drawn from BizBuySell closed transaction data (9,500+ transactions, 2025); overall average 2.5x SDE.
  3. CT Acquisitions: SDE Multiples by Industry 2026 — recurring revenue premium data (40–60% over transactional peers) and industry-specific multiple ranges used in this calculator.
  4. BizBuySell: Business Valuation Multiples by Industry — industry-specific SDE multiple ranges and key valuation driver analysis from actual closed transactions.

Multiple ranges reflect 2025–2026 market data. Business valuation is inherently fact-specific; this calculator produces planning-level estimates only, not formal appraisals. No regulatory values from IRS, SSA, or other government agencies are used in the valuation multiples shown — those are market-derived statistics from closed transaction databases. A certified business appraiser (ABV, CBA, or CVA) is required for formal appraisals used in estate filings, litigation, or funded buy-sell agreements. OBBBA estate/gift exemption $15M per IRS Rev. Proc. 2025-32 and OBBBA (July 2025). QSBS §1202 $15M exclusion cap and tiered holding period per OBBBA (July 2025).

Small Business Advisor Match is a matching service. SmallBusinessAdvisorMatch is a referral service, not a licensed advisory firm. We may receive compensation from professionals in our network. Content is for informational purposes only and does not constitute financial, tax, legal, or investment advice.